Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

Doc Martens: Dead Rock Stars

May 31, 2007
< 1

So I have an advertising degree. OK, I have 2. So you can imagine my interst when I heard about the dead rock stars ad campaign that Doc Martens recently attempted to launch. Please forgive me while hard rock chick takes of her bandanna and puts on her academic hat.

Saatchi and Saatchi London is Doc Marten’s agency. Someone somewhere in those two entities came up with this idea: “Let’s use the images of dead rock stars in this ad campaign!” Mind you, things like this go through legal departments. It’s blatantly illegal to use someone’s image in an ad without their permission (aka, paying them for it) even if they are dead. It’s questionable if you can even imply the likeness of a celebrity unless it is a blatant parody, where no one in their right mind would believe that it is actually supposed to be the celebrity.

So how can so many people make this kind of mistake? Because it was intentional! Would I be writing about this if it were some random guys that looked like dead rock stars in those ads. No. We’ve entered a point in time where you have to break the law to get people’s attention. Had you heard about Aqua Teen Hunger Force before their Light Brite installation pieces were mistaken for bombs and shut down Boston? OK, wrong audience for that question.

Leave a Comment

Your email address will not be published. Required fields are marked *

Related Posts

Keys On Fire: Neil Daniels’ All Pens Blazing Volumes 1 & 2

“Rock ‘n’ roll is an attitude, it’s not a musical form of a strict sort. It’s a way of doing…

July 5, 2011

I Am Ozzy > Mustaine

Humble beginnings. Family hardships. The kid that got picked on in class. Doubts. Music as a savior. Amazing luck. Front…

September 9, 2010

I Love Rock 'n' Roll: Joan Jett, the book

In my first post on HardRockChick.com, I told the story about how ‘I Love Rock ‘n’ Roll’ was the first…

April 4, 2010

WTF? Marilyn Manson inspired books?

I received this headscratcher of a press release…really really bad. Just awful. This is not a promotion of these books-…

February 16, 2009

Nice NYT Article on Acrassicauda

It was nice to read that Acrassicauda, the band featured in the documentary Heavy Metal in Baghdad, is living their…

February 3, 2009
< 1

Upcoming Hip Hop Act Asher Roth's Bassist Helped Subdue Bomb Scare on Plane to LAX

Wow, what an interesting story. Asher Roth, who has been named one of MTV’s MCs to Watch in 2009, will…

January 8, 2009
< 1

Stooges Guitarist Ron Asheton Found Dead

Stooges Reunion 2007 Warfield Poster Yesterday morning brought sad news to the rock community, as Ron Asheton, guitarist and bassist…

January 7, 2009
< 1

NYT Article: Songs From the Heart of a Marketing Plan

The New York Times recently featured an article discussing music licensing, and its potential effects on the creative process of…

December 31, 2008
< 1

Nine Inch Nails used in "auditory assault" on Guantanamo Bay prisoners

This is messed up on so many levels. Is this seriously some laid off music exec’s job- to pick out…

December 10, 2008

Rockers react to Obama win…and then Chris Cornell reacts to himself

from blabbermouth: Several rock and metal musicians were quick to hail Barack Obama’s election victory as a boost for the…

November 5, 2008