HardRockChick

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

NYT Article: Songs From the Heart of a Marketing Plan

dev@hard
December 31, 2008
< 1
0

The New York Times recently featured an article discussing music licensing, and its potential effects on the creative process of creating new music in the future.

You know, I’m really starting to get sick of the whining about the music industry not being what it used to be. It is what it is, and let’s get over it. The author, in discussing the increased lucrativeness of licensing for musicians nowadays, muses about musicians starting to write songs with their marketing potential in mind.

The fact of the matter is that there have always been and will always be musicians that make music with the end product in mind: selling it, making it commercial, getting rich. And there have been and always will be those who create their music as a true artist.

Likewise, there will always be listeners who ‘discover’ music through commercials, movie trailers, etc., and then there will always be those of us who dig and dig and dig to find new stuff on our own. Articles like this often ignore that the new music industry has allowed us to find new bands much easier through things like MySpace, iLike, itunes, and Pandora….even videogames, gasp!

The subtext of this article is the age old ‘selling out’ label. I’ve never thought that an artist should be labeled a ‘sell out’ as long as they didn’t change their music to be in a commercial or film. If they can’t make money selling records, then let them license their music as they please without calling them a sellout.

Leave a Comment

Your email address will not be published.

Related Posts

Keys On Fire: Neil Daniels’ All Pens Blazing Volumes 1 & 2

“Rock ‘n’ roll is an attitude, it’s not a musical form of a strict sort. It’s a way of doing…

July 5, 2011
7
0

I Am Ozzy > Mustaine

Humble beginnings. Family hardships. The kid that got picked on in class. Doubts. Music as a savior. Amazing luck. Front…

September 9, 2010
3
1

I Love Rock 'n' Roll: Joan Jett, the book

In my first post on HardRockChick.com, I told the story about how ‘I Love Rock ‘n’ Roll’ was the first…

April 4, 2010
2
0

WTF? Marilyn Manson inspired books?

I received this headscratcher of a press release…really really bad. Just awful. This is not a promotion of these books-…

February 16, 2009
2
4

Nice NYT Article on Acrassicauda

It was nice to read that Acrassicauda, the band featured in the documentary Heavy Metal in Baghdad, is living their…

February 3, 2009
< 1
1

Upcoming Hip Hop Act Asher Roth's Bassist Helped Subdue Bomb Scare on Plane to LAX

Wow, what an interesting story. Asher Roth, who has been named one of MTV’s MCs to Watch in 2009, will…

January 8, 2009
< 1
0

Stooges Guitarist Ron Asheton Found Dead

Stooges Reunion 2007 Warfield Poster Yesterday morning brought sad news to the rock community, as Ron Asheton, guitarist and bassist…

January 7, 2009
< 1
0

Nine Inch Nails used in "auditory assault" on Guantanamo Bay prisoners

This is messed up on so many levels. Is this seriously some laid off music exec’s job- to pick out…

December 10, 2008
5
0

Rockers react to Obama win…and then Chris Cornell reacts to himself

from blabbermouth: Several rock and metal musicians were quick to hail Barack Obama’s election victory as a boost for the…

November 5, 2008
2
3

To blog or not to blog

I’m getting mixed messages. Wired is telling me that blogging is so 2004, that I should live twitter my reviews,…

October 24, 2008
< 1
4