HardRockChick

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors

GRAMMY Week: Social Media Rock Star Summit @ Conga Room, 2/10/11

dev@hard
February 13, 2012
3
0

This being my third year covering GRAMMY week, one of my favorite events is the Social Media Rock Star Summit. It feels very contemporary, and gives me a hint of optimism for the future of the music industry.

This year’s summit would focus on how musicians monetize through social, mobile, and gaming. The panelists included Shazam CEO Andrew Fisher; Turntable.fm CEO Seth Goldstein; GetGlue CEO Alex Iskold; and Spotify’s first artist-in-residence D.A. Wallach of pop duo Chester French; and was moderated by Ian Rogers, CEO of Topspin Media.

I ran in from the Entertainment Law Initiative luncheon across town just as the panel began, so the wheels were already spinning in my mind about the state of things. I met many Youtube stars as well and many of them spoke regarding the upcoming Youtubers saying many people don’t understand how buying youtube views benefits them and how it could do a lot of good for their channel among many other things.

The CEO of Shazam was giving a rundown of his product and its benefits, mentioning that “you can’t tell someone what a good song is”. This comment would set a tone of how the upcoming prevalence of streaming services coupled with their integration into social media allows for affinity for music to be expressed behaviorally…which is huge. You can tell someone you like something all you want, but if someone sees that you are listening to it a lot, that has the potential for greater impact.

Moving onto turntable.fm, the CEO made the statement that “artists have to be vulnerable now”. It was an interesting statement, considering artists are already vulnerable through their art…but it’s definitely a different sort of vulnerability to open up our life through social media in an unedited, real time way.

There was also a lot of talk of listener vulnerability, and the “social fabric of human discovery”. The discussion when towards people’s desire to find something that lies between being totally obscure and not too popular…and how people shun things that get too popular because they feel a sense of ownsership. The “network effect” was also discussed- discovering things through chatter. “You’re less likely to click on robotic suggestions” one panelist stated.

my tweet on the wall of the summit

“The key innovation of the past ten years from an artist standpoint is that they have their own distribution network”. I think this is key as the power shift continues away from labels. The potential to convert fans into superfans was discussed as a byproduct of this direct connection.

The panel shifted to discussing the hot topic of the monetizing potential of Spotify. Stats were mentioned- the most prevalent being that the average iTunes user spend $60 annually, where a Spotify subscriber spends $120. Now- I imagine that there is a gigantic discrepancy in the size of those two audiences, but we have to remind ourselves that Spotify has only been in the U.S. for 6 MONTHS!

As the panel wrapped up I felt more hopeful for the futures of musicians. I also felt like we can all be a part of the success of an artist in a way that was never possible before…and that’s pretty cool.

Leave a Comment

Your email address will not be published. Required fields are marked *

Related Posts

Horror Business: The Original Misfits, Iggy Pop, Social Distortion, Bad Religion, Sublime, The Damned @ No Values, Pomona Fairgrounds, 6/8/24

“Too much horror businessDriving late at nightPsycho 78My bathroom is newYou, you don’t go in the bathroom with mePsycho 7812…

July 3, 2024
9
0

A New Level: Metallica, Pantera, and Mammoth VH @ SoFi Stadium Los Angeles, 8/25/23

“Now a new look in my eyes my spirit riseForget the pastPresent tense works and lastsGot shit on, pissed on,…

September 4, 2023
9
0

Gimme Danger: Iggy Pop & The Losers with Grace McKagan @ The Pearl Las Vegas, 4/29/23

“Gimme danger, little strangerAnd I feel with you at easeGimme danger, little strangerAnd I’ll feel your disease There’s nothing in…

May 29, 2023
8
9

Kill or Become: Cannibal Corpse, Dark Funeral, Immolation, Black Anvil at House of Blues Las Vegas at Mandalay Bay 11/25/22

“Living out the days and nights in absolute fearNever knowing when and where thethreat of the undead draws nearThoughts of…

December 3, 2022
8
0

Looks That Kill: Mötley Crüe, Def Leppard, Poison, & Joan Jett & The Blackhearts @ Allegiant Stadium in Las Vegas, 9/9/22

“Now, listen up She’s a razor sharp If she don’t get her way She’ll slice you apart Now she’s a…

September 19, 2022
10
0

A Dangerous Meeting: Mercyful Fate, High on Fire, Paradise Lost, Fugitive, Suicidal Tendencies, Bone Thugs -n- Harmony, Frozen Soul, Emperor, Mayhem, Carcass, and Wolves in the Throne Room @ Psycho Las Vegas @ Resort World, 8/19-21/22

“Oh, they should have knownNot to play with the powers of HellSome people have lost their waySome people have lost…

August 30, 2022
12
0

Among the Living: Anthrax 40th Anniversary Tour with Black Label Society @ Brooklyn Bowl Las Vegas, 7/28/22

“I’m the walking dudeI can see all the worldTwist your minds with fearI’m the man with the powerAmong the living,…

August 19, 2022
6
0

Mad World: Tears for Fears, Garbage @ Kia Forum in Los Angeles, 6/4/22

“And I find it kind of funny I find it kind of sad The dreams in which I’m dying Are…

June 12, 2022
8
1

She Sells Sanctuary: The Cult, Des Roc @ House of Blues Las Vegas, Mandalay Bay 5/8/22

“The sparkle in your eyes Keeps me alive And the sparkle in your eyes Keeps me alive, keeps me alive…

May 27, 2022
5
0

Rock You Like A Hurricane: Scorpions, Skid Row @ Zappos Theater at Planet Hollywood, Las Vegas 4/3/22

“It’s early morning, the sun comes out Last night was shaking and pretty loud My cat is purring, it scratches…

April 15, 2022
5
0